Do you know who is the most famous (born-in-Japan) neuroscientist in Japan? Susumu Tonegawa? Masao Ito? Yasushi Miyashita? Keiji Tanaka? Jun Tanji? Seiji Ogawa?
No, no. They are only known to neuroscientists, not to normal people. Instead, one “brain scientist” is the most well known to them; Ken Mogi.
Do you know who Ken Mogi is? I guess you never know. It’s naturally; because his research activity is less known to neuroscientists abroad. Indeed, he has published only 4 papers in neuroscience. Unfortunately, the papers were published in not so high-impact journals.
Despite such a low research activity in neuroscience, he is now extremely popular with normal people. He has some regular TV programs, writes regularly for some magazines, and appears in some TV spots or many ads. He has also published popular books about “brain science”.
That sounds nice. But, its truth is worst. Why? He familiarizes not correct knowledge in neuroscience to normal people, but neuromyth and other irresponsible comments about neuroscience as “brain science”! He always plagiarizes others’ research results and pretends as if he himself did such studies. He is always likely to link anything with “brain” as an excellent scientific hypothesis he already proposed (needless to say, it’s false). And what’s worse is… these days he is often introduced as “the most probable candidate for the Nobel prize” in many TV programs! Even though he has only published 4 papers in less-impact journals!
What happens in Japan? Actually, I also don’t know why such a questionable guy got popular with normal people.
But I know a little about him as follows; he used to be known as one of physicists claiming the importance of “qualia” concept and study on consciousness (but not in neuroscience), and he once failed to get a tenured position in neuroscience, and then he began to get a lot of media exposure after he was invited by Sony Computer Science Institute.
As far as I know, when he was known as a physicist, he appeared to be a rather normal scientist. I’ve heard in the field of consciousness study he is still known as a normal researcher. But… now he is nothing but a TV star talking questionable “brain science”, that is, pseudo neuroscience. He is now a pseudo neuroscientist. I think probably he is a good billboard for pseudo neuroscience with the evil “brain boom”, promoted by Japenese evil media, because he always encourages it and maybe, he cannot earn a living without it (of course, he is regarded as an outsider by the neuroscience community).
In many TV programs, he talks such as “face of yourself wearing no makeup activates the basal ganglia, and it means your brain must be satisfied with your face wearing no makeup rather than the one wearing a lot of makeup”, “you can drive rest 95% of your brain by the training I propose although usually only 5% works”, or “in love romance, man should drive his brain in a suitable way for male brain and woman should for female brain”. Everything he usually talks is only neuromyth.
But, if you are neuroscientist and if you are planning to visit Japan, you have to be ready for getting asked such as: “Oh, you are neuroscientist abroad! So, how do you think about Ken Mogi? He is the most influential neuroscientist in Japan!”.